Social enterprise helps refugees removes barriers to employment

Fairfield Champion, 11 November 2020


Soft Landing Newcastle recycling mattresses to divert steel, timber and foam from landfill

Newcastle Herald, 9 November 2020

National organisation Soft Landing recycled almost half a million mattresses across Australia in 2019-20, providing jobs for more than 200 people experiencing barriers to employment – including 10 here in Newcastle.

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Soft Landing

For every 35 mattresses that we collect and recycle each day, we can create a job for someone who really needs one.
Soft Landing
Soft LandingThursday, November 12th, 2020 at 6:01am
"Refugees are people who have taken a huge risk. They have initiative, they know it's going to be tough and they've got to grab hold of any opportunity they are given."

Thank you Fairfield City Champion for recognising our work employing former refugees in the Fairfield LGA which welcomes and resettles the largest number of humanitarian migrants in Australia. #nationalrecyclingweek
Soft Landing
Soft LandingMonday, November 9th, 2020 at 5:46am
Our Newcastle team featured in the Newcastle Herald today, at the start of National Recycling Week. Well done guys!
Soft Landing
Soft LandingSunday, November 1st, 2020 at 7:00am
Kylie Roberts-Frost found herself running Soft Landing’s ACT operations while working from home with two young boys during lockdown this year.

Like all parents in that situation, she did what she could.

"I just did my best, I’d be on a call and the kids were jumping on the bed in the background. I had quite a few calls with people in the same position."

Kylie joined us last year when she was returning to work after having her boys. She came with a corporate mindset, having led a team of 400 people across 15 countries as Head of Sales and Marketing – Asia for the United Arab Shipping Company.

She also came with a social mindset.

"Working with people from different backgrounds and solving this environmental problem ticked just about everything that I had put on my life re-evaluation list."

Once she joined, her commitment grew.

"I feel like we’ve got a broader purpose than 'how many matts did I get through this week' or even 'I offered one guy a job' because it's about what we are potentially changing for the next 80 guys."

In 2019-20 Soft Landing provided 220 employment opportunities across Australia - 77% of our staff have experienced barriers to employment.
Soft Landing
Soft LandingThursday, October 15th, 2020 at 8:00am
Why choose Soft Landing? Because we choose recycling methods that support local industry and have the least environmental footprint.

We don’t send materials overseas for disposal; we keep our by-products in Australia, support local companies, reduce transport mileage and maximise re-use of materials.

We send foam to carpet-underlay manufacturers, steel to Australian scrap metal recyclers, and bed bases to local industry (where there is a market) for mulch.

Make a difference by booking your mattress for recycling with Soft Landing at
Soft Landing
Soft LandingFriday, October 9th, 2020 at 7:00am
Our team in Smithfield walked into the site this week to enormous photographic prints of their faces, high on the factory walls. This was to make visible to the team how much we value them and what they bring.

The photos are a beautiful and authentic capture of our diverse team and their personalities.

We recently worked with a photographer – Tomasz Machnik from Flashpoint Labs, engaged by Westpac Foundation. As Tomasz met and got to know our Smithfield team, and learned more about what we do, he proposed the idea.

Tomasz then worked pro bono over the long weekend to co-ordinate the installation – with Joe Rasmussen our NSW Soft Landing Manager and Dani Tuazon our Community Resources Technical Officer, and of a scale requiring forklifts to hang each print.

The team made this happen so it would be a surprise for the rest of the team when they arrived at work on Tuesday morning. In coming weeks we'll be sharing a video of their reactions.
Soft Landing
Soft LandingFriday, October 2nd, 2020 at 6:53am
Westpac Foundation visited our site in Smithfield Sydney recently, with social impact photo agency Flashpoint Labs.

The result? Beautiful shots of our people in action.

Soft Landing employed 220 people across Australia in 2019-20, 77% of whom joined us when experiencing barriers to employment.

Westpac has supported Soft Landing through its Social Scale Up Grants program since 2017.